During the debut, I thought back.

I remember going up to the ADDICTION counter, and finding that special color that was just for me.
There was a good color range, and a compilation of variations on basic colors. I remember a collection of beautiful coloring that would be rendered faithfully, but at the same time gave you a surprising range of textures that you never would have dreamed possible.

This memory has now been incorporated into my 99 shades of eyeshadow.

The number 99 expresses a feeling of tension, by being an incomplete number not reaching 100, and sends a message of possibility and prospect in brand evolution.

AYAKO

INTRODUCING THE EYESHADOW  99 COLORS

THE EYESHADOW

Introducing 99 eyeshadow colors, all at once.
A superb color collection, because it’s ADDICTION.

With a generous range of 9 basic colors, for beautifully delicate gradations and texture.
An expression of a world that is uniquely Ayako,
in 99 basic yet original colors like you’ve never seen before.
There are four main textures. We have used four different textures, from matte to silky.
But it doesn’t stop there. We have also created various looks with different finishes,
pearliness and translucence, luster, shimmer and wetness.
We have designed our case to be translucent so that you can see the colors straight away.

Launched August 7, 2015: NEW
ADDICTION The Eyeshadow: 99 new colors, HK$140 each

DETAILS
アディクション ザ アイシャドウ

■ Fragrance free.

  • Silky (S)

    New-sensation texture that lightly colors with a delicate hint of pearl.
    Swathes your skin in a veil, with a signature silky texture like you’ve never felt before! Has a high level of translucence, with a distinctive delicate pearly look, like a veil shrouding your eyes. Can also be layered on top of other eyeshadow.

  • Pearl (P)

    From delicate to rich, a generous selection of pearl finishes. And we’ve used the perfect base for each one.
    A lasting beautiful finish that is both pearly and coloring.
    Our pearl finishes are further divided into lustrous, wet, and translucent finishes.

  • Matte (M)

    High opacity, a non-pearl matte finish that won’t disguise the true nature of the color.
    We’ve chosen the perfect base for each coloring, and have created a selection of finishes, like opaque and translucent, powdery and hydrating.

  • Metallic (ME)

    Featuring the shimmer of pearl and lame pigments, this finish is metallic and lustrous.
    Melds strongly with the skin, for a lasting metallic finish.

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DETAILS
WHITE / BLACK
WHITE / BLACK
  • 01
    (M)

    A delicate matte white.

  • 02
    (P)

    A pearl white with a delicate shimmer.

  • 03
    (P)

    An off white
    shimmering with
    gold and silver.

  • 04
    (P)

    A pearl ivory sparkling with sophisticated pink silver.

  • 05
    (P)

    A pearly white shimmering with red pearl.

  • 06*
    (P)

    A sheer black with
    boldly dancing
    silver pearl.

  • 07
    (P)

    A pearl black with delicately shimmering silver.

  • 08
    (P)

    A steel black with a pearl gloss.

  • 09
    (P)

    A rich black with silver
    shimmering like
    stardust.

  • 10
    (M)

    The jet black of ebony.

  • 11
    (M)

    A sophisticated matte black.

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DETAILS
PINK BEIGE
PINK BEIGE
  • 12
    (M)

    A matte pink ivory.

  • 13
    (P)

    A sweet beige with a gold gloss.

  • 14*
    (P)

    A beige pink
    shimmering
    with red pearls.

  • 15
    (M)

    A matte pale pink.

  • 16
    (M)

    A neat and tidy matte pink beige.

  • 17
    (P)

    Pink beige 21, with a smooth gloss.

  • 18
    (P)

    Sparkling blond beige.

  • 19
    (P)

    A glossy neutral pearl beige.

  • 20
    (M)

    A matte gray beige.

  • 21
    (P)

    A pink rose sparkling with gold pearl.

  • 22
    (M)

    A matte grayish rose.

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DETAILS
YELLOW BEIGE
YELLOW BEIGE
  • 23
    (M)

    A matte antique white.

  • 24
    (P)

    A beige with delicately shimmering gold pearl.

  • 25
    (S)

    Gold beige that hangs like a veil.

  • 26
    (M)

    Matte ivory.

  • 27
    (P)

    A yellow beige with the shimmer of large silver pearls.

  • 28
    (M)

    A matte beige.

  • 29
    (P)

    A light caramel
    shimmering with
    glossy gold.

  • 30
    (P)

    A gold beige with a smooth luster.

  • 31
    (P)

    A coral beige reminiscent of
    tiny shells.

  • 32
    (P)

    A sandy beige highlighted with silver pearl.

  • 33
    (M)

    A matte earthy beige reminiscent of dry earth.

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DETAILS
PINK / PURPLE
PINK / PURPLE
  • 34
    (P)

    A smooth light pink.

  • 35
    (P)

    A silver pink with the
    shimmer of
    large pearls.

  • 36
    (S)

    A veil of sheer pink.

  • 37
    (P)

    A pink lavender shimmering with pearl.

  • 38
    (P)

    A concrete gray with a smooth luster.

  • 39
    (P)

    A light lavender gray radiating pink.

  • 40
    (P)

    A steel gray with a wet luster and sparkle.

  • 41
    (P)

    A mauve shimmering with pink and silver pearl.

  • 42
    (ME)

    A ruby red with a dark gloss.

  • 43
    (P)

    A deep purple shimmering with red
    and silver.

  • 44
    (M)

    A high quality matte violet.

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DETAILS
YELLOW / GREEN
YELLOW / GREEN
  • 45
    (P)

    A pale yellow shimmering delicately with gold.

  • 46
    (P)

    Moonlight yellow
    with a smooth
    silver gloss.

  • 47
    (P)

    A light yellow shimmering with pearl.

  • 48
    (P)

    A light beige shimmering with pearl.

  • 49
    (M)

    A matte beige yellow.

  • 50
    (P)

    A gray beige
    shimmering with
    a soft pink.

  • 51
    (P)

    An antique gray with a sheer twinkle of large pearl.

  • 52
    (P)

    A pale green with a grayish gloss.

  • 53
    (P)

    A smoked khaki shimmering delicately with gold.

  • 54
    (P)

    A khaki gray sparkling with a variety of pearl sheer.

  • 55
    (ME)

    A dark green with a dreamy gloss.

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DETAILS
MATTE BROWN
MATTE BROWN
  • 56
    (M)

    A matte light caramel.

  • 57
    (M)

    A matte pink brown.

  • 58
    (M)

    A matte yellow brown.

  • 59
    (M)

    A mate café mocha.

  • 60
    (M)

    A matte smoky brown.

  • 61
    (M)

    A matte milky
    chocolate.

  • 62
    (M)

    A matte bright caramel.

  • 63
    (M)

    A matte red brown.

  • 64
    (M)

    A matte chocolate brown.

  • 65
    (M)

    A matte ash brown.

  • 66
    (M)

    A matte black brown.

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DETAILS
PEARL BROWN
PEARL BROWN
  • 67
    (P)

    A sandy brown with the shimmer of clear pink pearl.

  • 68
    (P)

    A wet brown with a
    drenched pearl
    shimmer.

  • 69
    (P)

    A grayish brown with a smooth gloss.

  • 70
    (P)

    A chestnut brown shimmering delicately with gold.

  • 71
    (P)

    A red brown with a smooth gloss.

  • 72
    (P)

    A true brown sparkling with a variety of gold.

  • 73
    (P)

    A red brown with delicately shimmering gold pearl.

  • 74
    (ME)

    An amber brown with a rich gloss.

  • 75
    (P)

    Khaki brown
    shimmering gorgeously
    with gold.

  • 76
    (P)

    A coffee brown with delicately shimmering gold pearl.

  • 77
    (P)

    A sophisticated dark brown.

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DETAILS
ROSE / BURGUNDY
ROSE / BURGUNDY
  • 78
    (P)

    A sheer light pink shimmering with silver.

  • 79
    (P)

    A rose pink shimmering with gold.

  • 80
    (P)

    A grayish pink with a smooth sparkle.

  • 81
    (M)

    A matte antique rose.

  • 82
    (P)

    A smooth grayish
    mauve.

  • 83
    (P)

    A smooth cinnamon rose.

  • 84
    (P)

    Smoothly shimmering cinnamon.

  • 85
    (P)

    A mauve with a gold and red gloss.

  • 86
    (M)

    A matte mahogany like the red earth.

  • 87
    (P)

    An antique burgundy red.

  • 88
    (M)

    A matte black burgundy.

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DETAILS
ACCENT
ACCENT
  • 89
    (ME)

    A silver that gives off
    a metallic shimmer.

  • 90
    (P)

    A Champagne gold
    with the shimmer
    of large pearls.

  • 91
    (P)

    Gold with a clear shimmer.

  • 92
    (P)

    A Champagne beige with a wet shimmer.

  • 93
    (M)

    A vivid matte red.

  • 94
    (ME)

    Garnett with a rich
    gloss.

  • 95
    (ME)

    Amethyst with a rich gloss.

  • 96
    (P)

    Midnight blue with a dreamy shimmer.

  • 97
    (ME)

    A black pearl with
    a wet shimmer.

  • 98
    (S)

    A sheer black like
    a veil.

  • 99
    (P)

    A wet pink sparkling clearly.

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COMPACT ADDICTION

COMBNATION IDEAS FALL 2015

4 eyeshadow colors: HK$630 *This price includes the Compact Case I valued at HK$70.

  • Love is Blind
  • Drop Out
  • Dangerous Liaison
  • Concrete Jungle
  • Taxi Driver
  • Tough Love

6 eyeshadow colors: HK$945 *This price includes the Compact Case II valued at HK$105.

  • My Baby
  • 9 1/2
  • Material girl
  • Trust me
  • Boy Toy
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* Not available in Hong Kong

TOUGH LOVE FALL 2015