W-POLISHED SUMMER SUMMER 2017
W - POLISHED SUMMER

It's the summer of 2017, and ADDICTION has a way for you to enjoy color while caring for your skin.
Introducing the extreme “W-Polished Style (double polished style).”

Includes Cheek Polish to give your cheeks a dewy, slightly flushed complexion, and The Nail Polish to make your fingertips and toes shine with beautiful colors.

Also available this summer, 47 colors of The Nail Polish redesigned to be a part of your skin care regimen.

AYAKO

  • CHEEK POLISH
  • THE NAIL POLISH
  • スキンケア発送のNEW FORMULA
  • THE NAIL POLISH
  • 47COLORS
  • NAIL CARE
  • CAMPAIGN
  • GET THE LOOK

THE NAIL PRODUCTS

The Nail Polish has been redesigned to be a part of your skin care regimen.

ADDICTION debuted its nail polish collection in 2010 when gel nails were all the rage,
with AYAKO mobilizing the brand with her hot idea that customers can change their nails.

The neutral yet trendy colors gained overwhelming attention,
with the polish receiving 75 awards, bringing us into the age of nail polish.

This summer, we’ve thought of a way to make our nail polish a part of your skin care regimen.
The very act of applying your nail polish every day now means a new, gentle life for your nails.

New skin care-inspired formula

New formula now complete, designed for maximum gentleness to nails!

ApplicationBreathability ingredients

Contains resin said to have 25 times the oxygen permeation of regular resin, and applied to contact lens technology.
Alleviates the airtight feeling on your nails during application. Feels light, like you’re not wearing anything at all.

  • Diagram
  • Diagram

うるおいOrganic moisturizing ingredients

Cosmetic ingredients include 3 organic moisturizing ingredients- olive fruit extract oil, jojoba seed extract oil and sesame extract oil.
Make your nails look softer and protect their hydration while wearing polish.

  • Organic olive fruit extract oil
    Said to soften dry skin and replenish oil content.
  • Diagram
  • Organic jojoba seed extract oil
    Non-irritating as contains wax ester oil that exists in human sebum.
  • Diagram
  • Organic sesame extract oil
    Outstanding emollient effect,
    this oil has been a popular favorite throughout the ages because of its health and beauty effects on the skin.
  • Diagram

Crack-resistanceNail reinforcing ingredients

Ingredients that reinforce the nail for a flexible yet robust layer that dries on the surface first, making it crack resistant.

Diagram of layers

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THE NAIL POLISH

New skin care inspired sensations, in 47 colors.
Let the gentleness and color variations captivate you.

Colors unique to AYAKO,
as well as rich beiges and reds reminiscent of a New York style,
that make up a range of 47 colors in 5 color ranges,
full of the stylish look that is ADDICTION.
Coloring, luster and quick drying time that won’t leave you disappointed.

Debuts April 28, 2017 NEW
ADDICTION THE NAIL POLISH:
47 new colors,
12mL, HK$130

DETAIL

47 New Colors All colors HK$6,110

DETAIL

アディクション ザ ネイルポリッシュ

5 COLOR RANGE
(1)Beige / Brown
(2)Pink / Rose
(3)White / Black
(4)Coral / Red
(5)Blue / Green
Five types
(C) Color: opaque, vivid colors with concentrated pigments
(S) Sheer: Sheer coloring that’s semi-transparent
(SS) Super sheer: milky coloring with a smooth, translucent look
(P) Pearl: a sparkling quality from delicate pearls
(SP) Sparkling: a sparkling metallic quality from large-size lame

Product Features
■ Quick-dry type
■ No added fragrance

Cosmetic ingredients (emollients)
■ Organic olive fruit extract oil
■ Organic jojoba seed extract oil
■ Organic sesame extract oil

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INTRODUCING THE NAIL POLISH 47 COLORS

BEIGE/BROWN

  • Celebrity
  • 001 SS
  • Sheer pale beige with a tinge of pink.
    (Non-pearl)
  • Bustier
  • 002 P
  • Milky beige with delicately sparkling silver pearl.
    (Gold and silver pearl)
  • Dear Liar
  • 003 S
  • A grayish-pink beige, also known as ADDICTION pink.
    (Non-pearl)
  • Maniac
  • 004 S
  • Manically extreme sheer beige.
    (Non-pearl)
  • Moondust
  • 005 SP
  • Sparkling metallic gold.
    (Gold pearl)
  • Chateau Basque
  • 006 S
  • Ephemeral grayish beige.
    (Non-pearl)
  • Vanilla Break
  • 007 S
  • Milky vanilla beige to lightly color your fingertips.
    (Non-pearl)
  • Super Moon
  • 008 SP
  • Bronze gold with a bold gold sparkle.
    (Silver, gold and red pearl)
  • Singita
  • 009 C
  • A taupe brown with a smooth gloss.
    (Non-pearl)
  • My Valentine
  • 010 C
  • Bitter brown, just like the color of chocolate.
    (Non-pearl)

PINK/ROSE

  • Fall in Love
  • 011 P
  • Pale pink loves delicate pearl.
    (Silver, red and green pearl)
  • Shell Garden
  • 012 P
  • Pearly pink with a shell-like radiance.
    (Red pearl)
  • Pink City
  • 013 S
  • Sheer pink with a subtle sweetness.
    (Silver pearl)
  • Love Me True
  • 014 P
  • Cute sheer bubble gum pink.
    (Non-pearl)
  • Miss You More
  • 015 C
  • Passionate fuchsia pink.
    (Non-pearl)
  • Little Queen
  • 016 C
  • Elegant ruby rose.
    (Non-pearl)
  • Last Emperor
  • 017 C
  • Noble dark rose with depth.
    (Non-pearl)

WHITE/BLACK

  • Milk Hall
  • 018 SS
  • Sheer milky white.
    (Non-pearl)
  • Moonwalk
  • 019 S
  • Pale gray almost disappearing into translucence.
    (Non-pearl)
  • North Star
  • 020 SP
  • Metallic silver, like the sparkling Northern Star.
    (Silver pearl)
  • RSVP
  • 021 S
  • Pink gray, innocent and steeped in translucence.
    (Non-pearl)
  • We Love Space
  • 022 C
  • Sweet gray tinged with pink.
    (Non-pearl)
  • Private Jet
  • 023 C
  • Extreme purplish modern gray.
    (Non-pearl)
  • Pink Sand
  • 024 C
  • Sheer pink gray with a taste of pink.
    (Non-pearl)
  • Code Gray
  • 025 C
  • Chic purplish gray with depth.
    (Non-pearl)
  • Savage Beauty
  • 026 P
  • Pearl black with a mystical shimmer.
    (Silver pearl)
  • Tough Love
  • 027 C
  • Mystical black hiding a deep crimson.
    (Non-pearl)

CORAL/RED

  • My Darling
  • 028 SS
  • Sweet and sheer light coral.
    (Non-pearl)
  • Like a Dream
  • 029 SS
  • Super sheer coral red, with sweetness.
    (Non-pearl)
  • Love Bite
  • 030 SS
  • Light sheer red with a translucent feel.
    (Non-pearl)
  • Le Mépris
  • 031 C
  • Bright orange-red, reminiscent of the 60s.
    (Non-pearl)
  • Rich Girl
  • 032 C
  • Vivid red like bright-burning flames.
    (Non-pearl)
  • Red Shoes
  • 033 C
  • A rich true red.
    (Non-pearl)
  • Double Suicide
  • 034 C
  • Deep crimson with a bold presence.
    (Non-pearl)
  • Angry Red
  • 035 C
  • Trendy dark red.
    (Non-pearl)
  • Nightmare
  • 036 C
  • Extreme burgundy red, to capture you in a dream.
    (Non-pearl)
  • Amaranto
  • 037 P
  • Black red hiding red pearl.
    (Red pearl)

BLUE/GREEN

  • Montauk Wind
  • 038 S
  • A grayish blue that feels like the refreshing Montauk wind.
    (Non-pearl)
  • Nessie
  • 039 C
  • Mystical opal green.
    (Silver pearl)
  • Purple Rain
  • 040 S
  • Sheer purple with a beautiful translucency.
    (Non-pearl)
  • KM5
  • 041 S
  • Non-pearl deep green, reminiscent of the ocean depths.
    (Non-pearl)
  • DJ Sa Trinxa
  • 042 C
  • Cool and chick gray navy.
    (Non-pearl)
  • Out of the Blue
  • 043 C
  • Mysterious midnight blue, like the ocean depths.
    (Non-pearl)
  • Blue Moon
  • 044 S
  • Navy blue, like the night sky illuminated by the moon.
    (Non-pearl)
  • Lake Blue
  • 045 SP
  • Metallic blue, like a mystical lake.
    (Blue pearl)
  • The Hamptons
  • 046 P
  • A midnight blue reminiscent of the deep Hamptons ocean.
    (Blue pearl)
  • Fanfare
  • 047 S
  • Trendy deep moss green.
    (Non-pearl)

Redesigned as nail care products inspired by skin care.

THE CUTICLE OIL

Contains 5 types of beauty ingredients, further enhancing hydration and luster.
Cuticle oil with a pleasant fragrance, for every-day nail care.

AYAKO has paid special attention to how gentle
this product is on your nails and skin.
This non-irritating rich oil will make the skin on your nails
and fingertips hydrated and lustrous, leaving it soft.
High quality cuticle oil full of cosmetic ingredients.

Debuts April 28, 2017 NEW
ADDICTION THE CUTICLE OIL 12mL, HK$140

DETAIL

アディクション ザ キューティクルオイル

Product Features
■ The fragrance of certified organic juniper berry essential oil and geranium rose.

Cosmetic ingredients (emollients)
■ Organic shea butter
■ Organic olive fruit extract oil
■ Organic jojoba seed extract oil
■ Organic sesame extract oil
■ Vitamin E

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THE BASE COAT

Our base coat improves your nail polish finish, smoothing out unevenness on the surface of your nails.
What’s more, it contains cosmetic ingredients to hydrate and strengthen the nail.

Our base coat will give your nail polish the perfect beautiful finish.
The milky white shade provides natural coverage for uneven color.
Draws out clear colors from subsequent nail polish applications.

Debuts April 28, 2017 NEW
ADDICTION THE BASE COAT 12mL, HK$130

DETAIL

アディクション ザ ベースコート

Product Features
■ Contains nail reinforcing ingredients
■ Contains unevenness correction powder
■ Contains nail correction fibers
■ Quick-dry type.
■ No added fragrance

Cosmetic ingredients (emollients)
■ Organic olive fruit extract oil
■ Organic jojoba seed extract oil
■ Organic sesame extract oil
■ Vitamin E

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THE TOP COAT

Contains 3 types of beauty ingredients, further improving your nails in a gentle way.
Maintains nail polish coloring and clear luster, beautifully.

A top coat in 2 colors, for that “ADDICTION” look.
Crystal is translucent, for increased reflection.
Tough Love, for when you want to change it up with AYAKO’s specially formulated smoky look.
Contains ingredients to keep polish surface smooth and even. These 2 colors will coat your nail polish to make it look even more beautiful.

Debuts April 28, 2017 NEW
ADDICTION THE TOP COAT 12mL, HK$130

DETAIL
  • ザ トップコート 001 Crystal クリスタル
  • ザ トップコート 002 Tough Love タフラブ

Product Features
■ Quick-dry type
■ No added fragrance

Cosmetic ingredients (emollients)
■ Organic olive fruit extract oil
■ Organic jojoba seed extract oil
■ Organic sesame extract oil

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NAIL POLISH REMOVER

Now available! Nail polish remover that’s acetone free, and won’t damage your nails.
Fulfilling AYAKO’s wish for a gentle experience, right up until removal.

Formulated with 3 organic moisturizing ingredients to moisturize the nail and adjacent skin, preventing dryness.
Reliable removal that removes even deep colors easily, is acetone free to prevent nail damage, and does not remove necessary oil and moisture from the nail.
Slight lavender fragrance.

Debuts April 28, 2017 NEW
ADDICTION NAIL POLISH REMOVER 60mL, HK$95

DETAIL

アディクション ネイルポリッシュ リムーバー

Product Features
■ Natural lavender essential oil fragrance
■ Acetone free
■ Pointed-tip bottle for easy use

Cosmetic ingredients (emollients)
■ Organic olive fruit extract oil
■ Organic jojoba seed extract oil
■ Organic sesame extract oil

AYAKO’S TIPS
“Cut cotton pads into 4 pieces and soak in the remover. Place on each nail one hand at a time, and wait.
Next, wipe off remover quickly to remove polish without making fingers dirty.”

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CAMPAIGN

  • 1.
  • Purchase 2 or more bottles of
    The Nail Polish, and receive a
    free nail file! (Choose from 3
    different colors.)
  • 2.
  • Purchase 5 or more bottles of
    The Nail Polish, and also receive
    a free nail buffer and 5 mL
    of The Cuticle Oil!
  • 3.
  • Purchase HK$ 6,110 or more
    worth (equivalent to 47 colors of
    The Nail Polish), and receive a nail
    vanity case that stores all colors!

ネイルバニティケース

47 New Colors All colors HK$6,110

DETAIL

*Limited quantity available: finishes when stock runs out.
*Design may be subject to change.

GET THE LOOK

Let your summer be polished with W-Polish - a way for you to enjoy color while caring for your skin.

GET THE LOOK

BASE-MAKE UP

Apply Tinted Skin Protector on entire face for a glossy look.

  • BASE-MAKE UP

EYES

Apply a fine line of Bedroom Eyes, COLOR CHICH EYELINER (A).
After smudging the inside, lightly layer Keshi, THE EYESHADOW (B) on top.

  • EYES A
  • EYES B

BLUSH

Blend in Autumn Afternoon, CHEEK POLISH (C) on your cheeks,
then apply Moon Dance (D) on your cheekbones as a highlight.

  • BLUSH C
  • BLUSH D

NAIL

Apply BASE COAT (E) to even out the surface of your square-shaped short nails.
Apply two layers of Le Mépris, THE NAIL POLISH (F), and TOP COAT (G) on top.
(E), (F), and (G) will debut on April 28th, 2017

  • NAIL E
  • NAIL F
  • NAIL G

LIPS

Use Ivory Coast, LIPLINER PENCIL (H) to outline your lips,
and apply Desert Rose,
LIPSTICK SHEER (I) directly on your lips.

  • LIPS H
  • LIPS I