FORBIDDEN BLUSH SPRING 2018

ADDICTION FORBIDDEN BLUSH

For Spring 2018, ADDICTION took an esthetic journey to Tibet.

I wanted to focus on the cheeks in particular, with the aim
of shifting the blush products from their current
black packaging to clear packaging as soon as possible.

Tibetan women caught my attention for their understated look where the cheeks stand out.

Their red cheeks and lips are brimming with life.
I have never been to this holy land before.
When I pictured this unfamiliar world, all kinds of captivating images came to mind.

So this spring's look is all about vivid cheeks and lips.

ayako
  • THE BLUSH & BLUSH TRINITY
  • LIMITED EDITION
  • BLUSH ON BLUSH
  • COMPACT ADDICTION AYAKO’S SELECTION
  • STOLEN KISS
  • STOLEN KISS ENHANCER
  • LIP ON LIP
  • ADDICTION × HIROSHI TANABE
  • GET THE LOOK

THE BLUSH & BLUSH TRINITY

THE BLUSH & BLUSH TRINITY

The new BLUSH & BLUSH TRINITY
features beautiful gradations for vivid cheeks!

THE BLUSH range includes HILIGHT/SHADING, BEIGE, PINK, PEACH and ROSE.
The BLUSH TRINITY features a beautiful combination of three colors.
With a clear case and a new formula with beautifying ingredients, these six shades of blush make your cheeks stand out and create gentle gradations,
providing beauty that only ADDICTION is capable of.

To be released on January 5th, 2018 NEW
ADDICTION THE BLUSH: 25 new colors, HK$195 each
ADDICTION BLUSH TRINITY: 5 new colors, HK$195 each

DETAIL
  • Rococo (P)

    • THE BLUSH
      001 (P)
      An antique white highlight color
      that blends naturally
      with your complexion
    • BUY
  • Fall in Love (S)

    • THE BLUSH
      002 (S)
      A sheer pink with
      shimmering silver pearls
    • BUY
  • Moon Dance (S)

    • THE BLUSH
      003 (S)
      A super-sheer champagne color with sparkling
      silver pearls of various sizes
    • BUY
  • Nocturne (M)

    • THE BLUSH
      004 (M)
      A light brown shading color
      that blends naturally with
      your complexion
    • BUY
  • Ibiza Dream (P)

    • THE BLUSH
      005 (P)
      A light bronze with delicately
      shimmering gold pearls
    • BUY
  • Naked Lies (M)

    • THE BLUSH
      006 (M)
      A soft nude beige
    • BUY
  • Beach Life (M)

    • THE BLUSH
      007 (M)
      A non-pearly sun-kissed beige
      that blends with your complexion
    • BUY
  • So Moody (M)

    • THE BLUSH
      008 (M)
      A chic smoky beige
    • BUY
  • Noah (M)

    • THE BLUSH
      009 (M)
      A healthy peach brown
    • BUY
  • Stylish (M)

    • THE BLUSH
      010 (M)
      A stylish mahogany brown
    • BUY
  • Love Me True (M)

    • THE BLUSH
      011 (M)
      A non-pearly true pink
    • BUY
  • Fab (P)

    • THE BLUSH
      012 (P)
      A baby pink with delicately
      shimmering gold pearls
    • BUY
  • Sweet Dreams (P)

    • THE BLUSH
      013 (P)
      A sweet pink with
      silver pearls creating
      a smooth luster
    • BUY
  • Princess Goh (M)

    • THE BLUSH
      014 (M)
      An alluring peach color that
      is cute yet flamboyant.
    • BUY
  • Amazing (M)

    • THE BLUSH
      015 (M)
      A vivid fuchsia pink
    • BUY
  • Fascinated (M)

    • THE BLUSH
      016 (M)
      A soft, non-pearly peach
    • BUY
  • Good Girl (M)

    • THE BLUSH
      017 (M)
      A soft, girlish coral that adds
      a natural blush to your cheeks
    • BUY
  • Autumn Afternoon (M)

    • THE BLUSH
      018 (M)
      A warm,
      slightly dark peach tone
    • BUY
  • Emotional (P)

    • THE BLUSH
      019 (P)
      A coral orange with gold pearls
      creating a warm sparkle
    • BUY
  • Revenge (M)

    • THE BLUSH
      020 (M)
      A cherry red that shows
      people you mean business
    • BUY
  • Crush (P)

    • THE BLUSH
      021 (P)
      A sheer rose pink sparkling
      with larger silver pearls
    • BUY
  • Winter Blush (M)

    • THE BLUSH
      022 (M)
      A non-pearly antique rose.
    • BUY
  • Chelsea Rose (M)

    • THE BLUSH
      023 (M)
      A non-pearly smoky rose
    • BUY
  • Rose Bar (M)

    • THE BLUSH
      024 (M)
      A burnt pink that evokes images
      of big roses in the hot sun
    • BUY
  • Behind the Veil (P)

    • THE BLUSH
      025 (P)
      A sheer sunset rose with
      shimmering gold pearls
    • BUY
  • Jet Setter (M/P/P)

    • BLUSH TRINITY
      001 (M/P/P)
      A convenient beige trinity for both
      highlighting and shading
    • BUY
  • Coral Garden (M/M/P)

    • BLUSH TRINITY
      002 (M/M/P)
      A melt-in coral trinity
    • BUY
  • Pink Waves (M/P/P)

    • BLUSH TRINITY
      003 (M/P/P)
      A trinity in pink waves
    • BUY
  • 143 (M/M/P)

    • BLUSH TRINITY
      004 (M/M/P)
      A charming trinity of vivid pinks
    • BUY
  • Empire Passion (M/P/P)

    • BLUSH TRINITY
      005 (M/P/P)
      A trinity dressed in a modern red
    • BUY

NEW COLORS

Our blush world now has 30 colors, each chosen by
AYAKO's discerning eye to create smooth gradations.

HIGHLIGHT / SHADING
5 colors
BEIGE
5 colors
PINK
5 colors
PEACH
5 colors
ROSE
5 colors
BLUSH TRINITY
5 colors

NEW COLORS

These products now come in clear packaging
so you can see the colors at a glance.

NEW COLORS

There are now 3 textures.
BLUSH TRINITY has a combination of matte (M) and pearl (P).

Matte (M)
A non-pearly matte finish for naturally beautiful coloring.

Pearl (P)
A wide range of pearly textures from delicate to rich, with beautiful coloring.

Silky (S)
An ultra-luminous look with a hint of smooth, delicate pearls.

READ LESS READ MORE
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THE BLUSH - LIMITED

Mystical earth tones inspired by an unfamiliar holy land

Tibet is a holy land that AYAKO has never seen.
Tibetans' vivid red cheeks provided the inspiration for these two blush
colors, where the deep, bright colors are given a modern touch.
Combine them with our other blush colors to create a mysterious look.

To be released on January 5th, 2018 LIMITED EDITION
ADDICTION THE BLUSH: 2 limited-edition colors, HK$195 each

DETAIL BACK TO MENU

CHEEK STICK

A healthy glow with just one stroke!

Our cheek stick adds a natural blush and luster.
This cheek product created in a lipstick form is the result of AYAKO's idea
for a makeup product that could be used on the cheeks, lips and eyes.
There are two new limited-edition colors.

To be released on January 5th, 2018 LIMITED EDITION
ADDICTION CHEEK STICK: 2 limited-edition colors, HK$195 each

DETAIL BACK TO MENU

CHEEK POLISH

A liquid type cheek color that adds a fresh, blush-like color.

This liquid cheek polish melts into your skin, providing a natural blush.
Our limited edition earthy red and purple colors will give your cheeks a striking look.

To be released on January 5th, 2018 LIMITED EDITION
ADDICTION CHEEK POLISH: 2 limited edition colors, HK$195 each

DETAIL BACK TO MENU

BLUSH ON BLUSH

To create BLUSH on BLUSH, start by applying color with our CHEEK STICK or CHEEK
POLISH, which are easily absorbed by skin that has been moistened by foundation.
Apply a soft layer of loose powder, then apply THE BLUSH on top to complete the look.
This creates a natural-looking blush with three-dimensional coloring
that seems to come from inside.

CHEEK STICK + BLUSH

  • CHEEK STICK + BLUSH
  • CHEEK STICK + BLUSH
  • CHEEK STICK + BLUSH
  • CHEEK STICK + BLUSH
  • CHEEK STICK + BLUSH
  • CHEEK STICK + BLUSH
  • CHEEK STICK + BLUSH
    • CHEEK STICK 03
      (Available in Japan only)
    • CHEEK STICK 07
      (Available in Japan only)
    • CHEEK STICK 05
      (Available in Japan only)
    • CHEEK STICK 06
      (Available in Japan only)

CHEEK POLISH + BLUSH

  • CHEEK POLISH + BLUSH
  • CHEEK POLISH + BLUSH
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COMPACT ADDICTION AYAKO'S SELECTION

AYAKO's selection from ADDICTION THE BLUSH & BLUSH TRINITY.

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STOLEN KISS

STOLEN KISS

Hoping for a kiss from that special someone?
STOLEN KISS gives you tinting that will make your lips irresistible.

AYAKO named this product after the irresistible allure that can be achieved simply by
dabbing this product on with your fingers.
The vivid colors create a gentle tint with the power to steal hearts.

To be released on February 2nd, 2018 NEW LIMITED EDITION
ADDICTION STOLEN KISS: 5 new colors, 1 limited edition color, HK$195 each

DETAIL BACK TO MENU

STOLEN KISS ENHANCER

A baby pink enhancer that reacts with moisture.
Keeps your lips kissable for longer.

This lip enhancer uses the moisture on your lips to tint them pink and moisturize them.
Use as a base for STOLEN KISS to make it smoother, or layer on top to blend for a softer color.
You can even use it alone to create the pure pink achieved by seductively biting your lip.

To be released on February 2nd, 2018 NEW
ADDICTION STOLEN KISS ENHANCER: 1 new color, HK$195 each

DETAIL
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LIP ON LIP

The LIP ON LIP arrangement provides moisture for the lip products applied on
top and enhances the color.
The enhancer makes your lips smoother, maintains the color for longer
and creates a softer look. Even if the top color wears off, your lips color will
last longer. You can also layer the enhancer on top.

  • LIP ON LIP
  • LIP ON LIP
  • LIP ON LIP
  • LIP ON LIP
  • LIP ON LIP
  • LIP ON LIP
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ADDICTION × HIROSHI TANABE

Limited edition compact for Spring 2018
A collaboration with illustrator Hiroshi Tanabe.

Purchase HK$700 or more of ADDICTION products
from January 5, 2018 and receive a free Candy Darling or Ice Storm compact

  • Candy Darling

    Candy Darling

  • Ice Storm

    Ice Storm

HIROSHI TANABE イラストレーター

  • Graduated from Tama Art College with a degree in Graphic Design. After studying fine arts in Milan, he established himself in New York. In 1994 he won the British Vogue Sotheby's Cecil Beaton Award for Fashion Illustration, and in 1998 he captured the top prize for illustration at the Tokyo Art Directors Club. His own personal artwork is curated at the Victoria & Albert Museum in London. He is active internationally creating advertisements and media for brands like Issey Miyake, Barney's New York, Bergdorf Goodman, Toyota, Vidal Sassoon, Gap, Nike, Stüssy, Herman Miller, Vogue, Visionaire, The New York Times, and The New Yorker.
    Portrait by Thomas Dang Vu

  • HIROSHI TANABE

*Privilege is valid from January 5 to March 1, 2018.
*Choose between Candy Darling and Ice Storm.
*Privilege is available while stocks last.
*Privilege is Limited Edition COMPACT CASE only. Visual is for reference only.
*Combine contents freely to make your own COMPACT ADDICTION.

GET THE LOOK

AYAKO's vision is a "forbidden" look for the cheeks.
Her makeup uses deep, mystical gradations to create looks that will steal
hearts.

GET THE LOOK

BASE MAKE-UP

Condition the skin with PRIMER ADDICTION (A), then apply THE GLOW FOUNDATION (B) to the whole face. Condition problem areas with PERFECT MOBILE TOUCH-UP (C). After moistening the skin with base makeup, apply CHEEK STICK: 08 (D) from the lower lids to the cheeks. Blend with CHEEK STICK: Amazing (E) and blur the color as far as the temples. Mix SHEER LOOSE POWDER (F) with PERFECT ROUND BLUSH (G) and apply to the whole face on top. Apply BLUSH TRINITY: 004 (H) softly on top and then apply THE BLUSH: 027 (I) along the cheekbones to create a mystical look.

PRIMER ADDICTION (A)
THE GLOW FOUNDATION (B)
PERFECT MOBILE TOUCH-UP (C)
CHEEK STICK 08 (D)
CHEEK STICK Amazing (E)
SHEER LOOSE POWDER (F)
PERFECT ROUND BLUSH (G)
BLUSH TRINITY 004 (H)
THE BLUSH 027 (I)

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I

EYE MAKE-UP

Use EYELINER PENCIL: 09 (J) to draw a line around the eyes. Blur on the lids. Blend CHEEK STICK: 18 (K) on top. Softly apply THE EYESHADOW: 63 (L) and blend THE EYESHADOW: 60 (M) from the inner corner of the top lids to the nose.
EYELINER PENCIL 09 (J)
CHEEKSTICK 18 (K)
THE EYESHADOW 63 (L)・60 (M)
  • J
  • K
  • L
  • M

EYEBROWS

Condition the brows with PRESSED DUO EYEBROW: 01 (N), then apply EYEBROW PENCIL: 01 (O) for beautiful eyebrows.

PRESSED DUO EYEBROW: 01 (N)
EYEBROW PENCIL: 01 (O)

  • N
  • O

LIPS

Apply STOLEN KISS ENHANCER: (P) to the entire lips. Apply STOLEN KISS: 01 (Q) on top with finger. This gives the lips a vivid, mysterious look that seems to come from within.

STOLEN KISS ENHANCER: (P)
STOLEN KISS: 01 (Q)

  • P
  • Q

NAIL

THE NAIL POLISH: 050 (R)
*To be released April 2018

  • N
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